In the Media

Social Media. Radio. TV. Print.

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The Midlands Magazine Article

MAY, 2022

The 13th issue of The Midlands Magazine featured an article profiling the fashion journey of Mbaliyezwe Ndlela and her fashion brand, Mbaliyezwe Atelier (previously Couture), as of May 2022 since matriculating at Howick High School - as well as touched vaguely on Mbaliyezwe's social media content creation.

You can read the online version of the article here.

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Gauteng Lifestyle Magazine Article

AUGUST 22, 2021

Gauteng Lifestyle Magazine featured an article about the 16th annual Avon Justine iThemba Walkathon happening virtually on 3 October 2021. Among the well-known personalities mentioned like Lillian Dube, Mbali Maphumulo, Kay Sibiya, Nina Hastie - to name a few - who are getting behind the fight against breast cancer crusade in 2021 was fashion designer, Mbaliyezwe Ndlela.

You can read the article here.

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Financial Mail Mr Price Article

DECEMBER 3, 2020

After Mbaliyezwe Ndlela's Mr Price twitter thread went viral both on Twitter and Facebook, as well as other social media platforms - she received an email, followed by a phone interview with a Financial Mail journalist about her thread and social media. A few days later her Mr Price thread was included in a Financial Mail article covering the growth and success of Mr Price. She is still humbled by all the fruit that the thread and Twitter in general has bore for her, and she is forever grateful to all her followers for always supporting her.

You can read the Financial Mail article here.

Source: Mr Price Instagram.

Mr Price Interview & Campaign

OCTOBER 22, 2020

Following posting a thread about Mr Price on her Twitter account , and it going viral on Twitter, Facebook (1 million+ impressions!) and other social media platforms - the Mr Price team reached out to Mbaliyezwe Ndlela and asked her to do an interview with South African comedian, Mpho Popps Modikoane. During the interview Mpho asked Mbaliyezwe about her inspiration behind the thread and they went into detail about some of the things that she had requested from Mr Price, Mr Price  being an all round plug for most ordinary South Africans of all ages and backgrounds, as well as how she used her social media to spread good vibes. She also thanked her followers for always supporting her and her #MbaliyezweThreaductions threads.

 

Snippets of Mbaliyezwe's interview with Mpho were used as part of Mr Price's Good Vibes social media campaign video for the week of 22 October 2020. Everything that resulted from the thread, was exciting and a surprise, but felt good for herself and her followers who have affectionately named her, the Queen of Threads, from when she started posting Twitter threads in 2017.

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Maritzburg Fever Newspaper Front Page

JULY 10, 2019

After the Vodacom Durban July 2019, Mbaliyezwe's designs for Mbaliyezwe Atelier - inspired by King Shaka Zulu & his mother Queen Nandi - appeared on the front page of the Maritzburg Fever newspaper as well as Schick's Top 10 Best Women's Fashion at the VDJ article.

You can read the online front page article here: READ ARTICLE.

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Trending SA Interview

AUGUST 7, 2018

Mbaliyezwe Ndlela was invited by SABC 3's (now S3) Trending SA to talk about her social media influence and threads on her Twitter.

 

During the show, with the help of Trending SA presenters: Kuli Roberts, Nina Hastie, Pabi Moloi and Dr. Musa Mthombeni; she got an opportunity to go into detail about #MbaliyezweThreaductions - how they started, how she found and put her content together, how long it takes to edit and post each episode, what draws Black Twitter to them and so on - and for the first time viewers and her followers were able to not only hear the voice behind the threads, but also see her face. She was honoured to be given a chance to speak about the work she did as a design lecturer at an NPO fashion school, as well as

her label, Mbaliyezwe Atelier.

 

She was grateful for the opportunity and the people she got to meet - especially the Trending SA makeup artists and the rest of the crew who made her feel welcomed and at home. The interview was definitely one of Mbaliyezwe's highlights of 2018.

You can watch the interview here: WATCH TRENDING SA INTERVIEW

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uKhozi FM Interview

MAY 7, 2018

A childhood dream came true when Mbaliyezwe Ndlela was invited to do an interview on South Africa and Africa's biggest radio station that she grew up listening to.

It was a very exciting interview as she was able to breakdown how one can use social media positively and how it has worked for her. She was also able to speak about #MbaliyezweThreaductions, which she created on Twitter, using her creative writing skills.

The Ndiza Nathi show on uKhozi FM, co-hosted by well-known personalities Sbu Buthelezi and Mroza, focuses on different business avenues on a Monday and Mbaliyezwe was able to introduce a new business platform -  using one's social media to work with brands on social media campaigns and promos.

The response from the public was overwhelmingly positive as most listeners had always had the misconception that social media is negative and time consuming.

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Touch HD Interview

MARCH 20, 2018

It was an exciting feat to be invited to do an interview on the new cutting edge online radio station at the time, Touch HD, with celebrity media personality Ntando Duma. As Mbaliyezwe's first radio interview had been a couple of weeks prior - on a university radio station - this one was a bit more overwhelming; because Ntando is a well known media personality and her show, Black Twitter Unleashed, had a much bigger audience.

The telephonic interview turned out to be fun as Mbaliyezwe discussed her online persona as well as her #MbaliyezweThreaductions that had gained momentum and popularity among her followers and other online Twitter users in South Africa and wherever her threads showed up on social media.

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Vow FM: #AreaCode Show Interview

MARCH 5, 2018

Mbaliyezwe Ndlela's first radio interview was an exciting and nerve wrecking experience. It came as a surprise as she never thought that she would ever be invited to speak on radio. The interview was the first time her social media followers and those who supported her #MbaliyezweThreaductions  got to hear the voice behind the threads.

She was asked to share how she had went about making South Africa talk, sit up and notice her Twitter threads. Mbaliyezwe was also able to go into detail on how her threads were different and how they had worked for her on social media.

Many who had not known prior to the interview got to learn that she is a Fashion Designer with her own label, Mbaliyezwe Atelier, and that she was a lecturer at a fashion school, part of an NPO that seeks to help individuals from disadvantaged backgrounds to have a skill that can change their lives, their families and communities.